ChinaJoy 2026: AviaGames CEO Vickie Chen Shares 10 Years of Growth, Trust, and Skill-Based Gaming

AviaGames CEO Vickie Chen took the stage at ChinaJoy 2026 to share the company's decade-long journey of building trusted, skill-based gaming experiences.

During her speech, "Putting Players First, Uniting Brand & Performance: Redefining the North American Skill-Based Casual Gaming Sector," Vickie explored the growth and potential of skill-based gaming and shared how we create fair, engaging, and sustainable experiences for players across North America.

Drawing on nearly a decade of experience, she discussed how player trust, compliance, payment security, responsible product design, and continuous innovation have shaped our growth. The session also offers developers, publishers, and industry leaders practical insights into the evolution of the North American skill-based gaming market and the opportunities it presents for the broader global gaming industry.

Founded in 2016 in the San Francisco Bay Area, AviaGames is a female-founded global mobile gaming company focused on creating competitive casual games that are fair, entertaining, and built around skill.

Today, we offer more than 17 games, have reached over 70 million downloads, and host more than 450 million tournaments each month. Titles including Solitaire Clash, Bingo Tour, and 8 Ball Strike bring real money games and skill-based competition to players across a wide range of familiar casual game genres.

This player-first approach has earned AviaGames 46 international awards, including recognition from the Forbes Global Chinese Elite Top 100, the Gold Globee Business Award for Customer Service, NYX Awards, and multiple gold awards in integrated marketing. In the first half of 2026, we received 22 additional awards for products, branding, creativity, marketing, community, and user support.

Building trust starts with creating experiences that players enjoy every time they play. At AviaGames, we believe great games are not only about competition — they are about making sure players feel that their skills, decisions, and effort truly matter.

That is why we focus on several key areas when building and improving our games.

At the heart of our games is the belief that skill should play an important role in competition. Players should feel that their strategy, decisions, and abilities can shape the outcome of each match. We continue striving to improve our game mechanics and matchmaking experience. All matches are of similar skill levels, creating fair and enjoyable competition where players can continue improving.

A great game experience is about more than just competition. We create events and activities that give players new ways to enjoy their favorite games and connect with the community. Through collaborations like our gaming partnership with the Argentine Football Association (AFA), we introduced soccer-inspired events and special activities that brought players together throughout the season. Every feature and challenge is designed to add value to the overall gameplay experience, encouraging players to participate because they are having fun.

Player habits continue to change, especially as people spend more time with short-form content and mobile experiences. Today's players expect games that are easy to pick up, provide quick feedback, and deliver satisfying moments.

At AviaGames, we focus on creating gameplay that feels engaging from the first match. No matter the outcome, we want every session to create fun experiences where players can learn, improve, and enjoy the game at their own pace.

In skill-based gaming, creating a reliable payment experience is an important part of building trust. We continue strengthening our payment security and risk control systems to support a safe and dependable experience for players. We also work with trusted global payment partners, including PayPal, to improve the security, stability, and reliability of payment and withdrawal experiences. Alongside these efforts, our 24/7 customer support helps players get assistance whenever they need it, creating a more reliable experience from gameplay to account support.

Supporting players goes beyond the games themselves. At AviaGames, we focus on understanding different communities and creating experiences that connect with what matters to them. We support community initiatives that create real-world impact, including partnerships with the Nevada SPCA for animal rescue efforts and Foster Love to support foster care programs. Through these efforts, we continue building stronger connections with players and communities beyond the gaming experience.

Together, these efforts represent the foundation behind AviaGames' player-first approach: creating skill-based experiences that are built with trust, care, and long-term value in mind.

As AviaGames approaches its 10th anniversary, ChinaJoy 2026 represents an opportunity to reflect on the journey so far and look ahead to what comes next. Through years of building competitive casual games, we have remained focused on creating experiences that are fair, enjoyable, and built around skill.

From strengthening player trust through compliance and secure systems to improving gameplay experiences and supporting communities for real-world impact, our goal has always been to put players first. We believe the future of skill-based gaming will be shaped by companies that continue to build responsibly, listen to their players, and create experiences that stand the test of time.

As Vickie Chen shared AviaGames' story at ChinaJoy 2026, we look forward to continuing the conversation around the growth of skill-based games and the opportunities ahead for the global gaming industry.